Annata Cannabis
High Expectations for Cannabis
Annata had higher aspirations than simply developing a profitable cannabis business. They wanted to uplift the category, and lend credibility and a sense of timelessness and maturity to help the industry grow strong roots. Modeling the brand after an established liquor aesthetic was no accident.
Brand Conception
Art Direction
Copywriting
Graphic Design
Video & Content Production
Website Design
Washington had just made cannabis legal, and it was the wild west.
Culinary Cannabis:
Our client was successful with food products and the culinary community, so we suggested building on that credibility while offering cannabis that paired well with foods, and enhanced that experience.
We started to build an identity influenced by the owner’s Italian heritage, and leaning into the culinary cues of vintage Italian brands.
Once the new brand was established, we captured how it came to life in the real world.
In a bid to make our lives difficult, we suggested making promotional materials with Italian headlines that could be easily understood in English or by Americans. It’s harder than we thought…
