question coffee
question everything
Every great idea, every great product, and every great movement starts with a question. Question Coffee believes that there’s a better way for supply chains to operate–that great products should enhance the lives of everyone they touch, and support the sustainability of the planet.
Brand Conception
Art Direction
Copywriting
Graphic Design
Video & Content Production
Website Design
Here’s a question:
Why don’t we question where the coffee we drink every day comes from?
Answer:
Timothy Leary is often credited with the phrase “Question Authority” a good reminder to question the status quo, and accepting systems as they are. We built on this philosophy by keying in on the idea that we need to question everything.
We keyed in on the opportunity to have an iconic cup represent the “Q” to be an ever present reminder of what was at the core of the project.
Results:
To date, over 50,000 women farmers in Rwanda and the Democratic Republic of Congo have been enrolled in the Sustainable Growers coffee training program which helped to increase the value of their crops in the first months of training by more than 40%.
