Wacom
A Bright Future
Amid one of the most challenging periods in modern history, we chose to envision a bright future for Wacom's Back-to-School and Holiday campaigns. By focusing on curiosity, creativity, and learning, we delivered impactful campaigns that drove a significant uptick in market performance for this respected brand.
Campaign Conception
Art Direction
Copywriting
Graphic Design
Website Design
Video Production
Back to school 2020 was a unique challenge. Never Stop Learning was a call to embrace education, but also to strive for constant self improvement, through self guided personal enrichment. Our campaign was adopted globally and continued on past the back to school season.
We were working with data to suggest that people would focus on staying at home, and working on hobbies during the first holiday season of the pandemic. With that idea in mind, we promoted the campaign theme of “find your gift” having several different meanings.
